Poll: NBA more popular among Gen Z, Millennial fans than NFL : r/billsimmons
Like it or not, Gen Z's decisions are already changing the sports landscape
Is the NBA Ready for Victor Wembanyama? - The Ringer
Chart: Fan Appeal: Could Basketball Kick Football off its Throne?
Building the Future of Sport at Riot Games
Inside the NBA's social media and OOH strategies for the NBA Finals - Digiday
Gen Z enjoy live sports less than other generations: poll
Why Gen Z is challenging the notion of the 'hard-core' sports fan - Nielsen Sports
Gen Z Sports Consumption and the Industry's Efforts to Increase It
Gen Z enjoy live sports less than other generations: poll
NBA 2K13 - Xbox 360 : Video Games
What do Gen Z really think of football? - The Athletic