How Big Sports Leagues Are Trying to Woo the Gamer Generation - The New York Times
Poll: NBA more popular among Gen Z, Millennial fans than NFL : r/billsimmons
Inside Amex's NBA 2K23 Activation to Drive Gen Z Engagement
Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target
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How Big Sports Leagues Are Trying to Woo the Gamer Generation - The New York Times
Sports has a Gen Z problem. The pandemic may accelerate it. - The Washington Post
The NFL's new streaming partnership with , explained
Gen Z enjoy live sports less than other generations: poll : r/billsimmons
From NBA 2K11 to NBA 2K23: How video game sparked NBA journalist's career and continues to be conduit for league's global growth, NBA News
Like it or not, Gen Z's decisions are already changing the sports landscape