Prime Video's 'Thursday Night Football' starts strong with 15.3 million viewers : r/nfl
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Prime Video's Thursday Night Football audience was younger, wealthier, more engaged - and much smaller
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Super Bowl viewership transcends platforms and devices
Sports Marketing News and Advertising Trends [Adweek]
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Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report 01/11/2023
Marketing to a new Thursday Night Football audience