1 in 5 US Adults Will Bet on 2023 Super Bowl: American Gaming Association – NBC10 Philadelphia
Group: 1-in-5 U.S. adults will bet on this year’s Super Bowl
FanDuel, DraftKings and Others Scale Back Marketing as NFL Season Arrives - WSJ
DraftKings Super Bowl Ad Bets on Kevin Hart and Free Wagers
31M Americans to bet on Super Bowl, gambling group estimates
Sports betting participation by age US 2021
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Why Super Bowl LVI Will Be Biggest for Gambling Apps Like DraftKings, FanDuel - Bloomberg