As World Cup hits fever pitch in India, brands see merchandise
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Big brands bet big on World Cup fever in India, Marketing & Advertising News, ET BrandEquity
India's cricket fever is not slowing down, and advertisers are looking - BusinessToday
2023 FIFA Women's World Cup - Wikipedia
As good as it gets at the Cricket World Cup: India vs Pakistan before 100,000-plus spectators
Cricket World Cup has low-key buildup but tumbling records hint at thrills to come, Cricket World Cup 2023
ICC Cricket World Cup: Brands Are Rushing to India, Spending Millions on Ads - Bloomberg
As good as it gets at the Cricket World Cup: India vs Pakistan before 100,000-plus spectators - Newsday
Pakistan fast bowler Naseem Shah tests positive for COVID-19
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