He shoots - and the advertisers score! - The Globe and Mail
NHL Playoffs Start as MLS Expansion Brings Popularity Test - Bloomberg
New technology will allow the NHL and its teams to change how dasherboard ads are presented
After bubble experiment, NHL league wants to include virtual ads
Top stories of 2020: Edmonton bubble brought Stanley Cup action to hockey-starved Canadians
NHL bubble confidential - Go inside the Toronto and Edmonton playoff hubs - ESPN
How NHL games will look and sound during the restart - ESPN
21 questions we're asking ahead of the 2021-22 NHL season
Virtual Advertising and the NHL
Skill Gap Removed From NHL Games?! Is NHL 24 Made For Casuals? : r/EA_NHL
Jeff Jacobs: Planning sports for the COVID winter? Use a No. 2 pencil and hope for the best
NHL will be aggressive in trying new initiatives amid hunt to grow revenues