NBC uses Super Bowl attention to promote Winter Olympics and
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2022 Beijing Winter Olympics recap: Highlights and results - Los Angeles Times
Once savvy, NBC's Olympics deal is shakier after Beijing
2022 Winter Olympics: How NBC TV plans to fix Tokyo problems - Los Angeles Times
Pub talk: The Super Bowl is a TV show, not a spectator sport
Super Bowl commercials still a big deal for advertisers
Winter Olympics coverage post-Super Bowl is about Olympic-SB overlap
Pub talk: The Super Bowl is a TV show, not a spectator sport
Super Bowl 2018: If Players Kneel In Protest, It Will Be On TV
NBC Will Air Winter Olympics After Super Bowl 56
